In the card game Paws Up, players are pet influencers who try to collect the most "paws" with their photos and stories.

Each player starts with five photo cards in hand, with each card having a small number of paws, which are the points in this game. Each turn, reveal three cards from the deck, then players simultaneously choose and reveal a card from their hand. Whoever reveals the most valuable card swaps it with one of the cards on display, then the player with the next highest card swaps for one of the three cards, etc.

Whenever you have the right combination of cards in hand — that is, three animals of the same type, worth the same amount of paws, or in the same environment — you can claim one of the trophies on display. The earlier you claim a particular trophy, the more valuable it's worth, and while the trophies diminish in value over time, the animals become more valuable as the cards are divided into three decks